The success of Epic Games’ iOS Fortnite iOS has brought in more than $15 million in its first three weeks on the market, according to mobile analytics company Sensor Tower. According to the company’s latest report, Fortnite for iOS beats mobile gaming heavyweights like Candy Crush Saga, Clash of Clans and Pokémon Go in terms of weekly revenues, earning $6.4 million over the past seven days, compared to $5.8 million for Candy Crush Saga.
Certainly, these games have all been released for years, with Candy Crush Saga now a six-year mobile game. But each game on this list has remained at the top of the App Store for years, and each has matured into massive and stable revenue generators. Fortnite, at least for the time being, is in the lead.
Unlike most mobile games, some of them allow you to pay money to advance in class. Fortnite only sells ridiculous costumes, dance animations and other cosmetic items, as well as a three-month subscription service for $9.99 called the Battle Pass.
And even if these Fortnite measures may seem catchy, they are not so surprising. The game is a global phenomenon due to a combination of intelligent synchronization, Epic’s free game model, and the growing and innate popularity of the battle royale genre.
The genre was popularized by Playerunknown’s Battlegrounds, from which Epic borrowed the central concept of 100 paratroopers on a desert island, the last person standing being the winner. But with Fortnite, a free game with a more accessible difficulty curve and more familiar and animated graphics, the genre really took off.
The mobile version of Fortnite is a success in part because it is an exact copy of the desktop and console versions of the game, allowing you to maintain your progress and cosmetic cache on all platforms.
That’s why players feel comfortable spending money on the mobile version of the game; all aspects of the game, emotes and other cosmetics go to PlayStation, Xbox and PC. PUBG also exists on iOS and Android in a surprisingly stable state – it is made by the Chinese game giant and technology Tencent – but progress is not moving to other platforms.
According to Sensor Tower, when Epic lifted the obstacle of inviting only Fortnite to iOS earlier this week, a mechanism the developer had maintained since the game’s launch on March 15, the company saw its mobile daily revenues triple from about $600,000 to $1.8 million.
Sensor Tower estimates that Fortnite has been downloaded 11 million times to mobile phones alone. According to Superdata Research, another game analysis company, Epic made about $126 million from Fortnite’s purchases in February. Mobile phone sales are expected to increase in the coming months.